Services offered
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- sets in motion the cognitive tools to pin-point the participants’ demands (questionnaires, focus groups, quali-quantitative surveys)
- studies the participants, subdivides them in homogeneous clusters both ambition-wise and with respect to socio-demographic and geographic characteristics and creates a constantly updated data base
- prepares a series of advantages suitable to satisfy the demands of single clusters
- sets in motion co-marketing policies appropriate to provide facilities and benefits to all members
- programmes and develops an interactive communication plan, organizes its timely distribution, using supports of various nature: paper documents, faxes, in-bound and out-bound telephone calls, sms messages, dedicated web sites
- registers the members’ active behaviours in order to nourish, in progress, the club’s perspectives and dynamics
- integrates within the club’s programme special events and Promoincentive projects.